When Digital Becomes Human Al entrar al cielo Este libro no solo recupera

Este libro no solo recupera una faceta menos conocida pero crucial de una de las mentes más incisivas del siglo XX

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When Digital Becomes Human Al entrar al cielo Este libro no solo recuperaWhen Digital Becomes Human WINNER: CMI Management Book of the Year Awards 2016 Commuter's Read CategoryIn an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital first attitude with a human touch. In